Austin, TX – April 10, 2026 – Operate Technologies, developer of the Operate Mobile and SaaS application for commercial landscaping companies, today announced that Toby Massengale has joined the company to help bring decades of real-world landscape industry experience to its product and customer base.
Massengale is a seasoned commercial landscaping operator and executive with more than 30 years of experience building and leading high-performing organizations. As CEO of Massengale Grounds Management, he grew the company from a small team of five employees into an 85-person organization, increasing revenue by 100 times while establishing a reputation for operational excellence and customer satisfaction.
After selling the business in 2017, Massengale transitioned into advisory and coaching roles, most recently serving as a Professional EOS Implementor with EOS Worldwide, where he has helped leadership teams strengthen accountability, alignment, and execution.
At Operate, Massengale will play a key role in shaping how the platform supports commercial landscaping Account Managers in the field, with a focus on improving site walks, capturing issues and enhancements, and strengthening communication with customers.
“Toby brings something that is very hard to replicate which is firsthand experience building and scaling a commercial landscaping company the right way,” said Rob Beachamp, CEO of Operate. “He understands that great service in this industry is not just about the work itself, but about communication, accountability, and how well Account Managers execute during site walks. His perspective will directly influence how we continue to build Operate to serve the industry.”
Massengale’s experience has shaped a clear philosophy on what drives success in commercial landscaping organizations.
“Over the course of building my company, I learned that delivering a great service is only part of the equation,” said Toby Massengale. “The real differentiator is building a cohesive organization where people are aligned, accountable, and clear on how the company succeeds. I’m excited to join Operate because the platform is focused on enabling Account Managers in the field to execute at a higher level, especially during site walks where issues are identified, enhancements are created, and customer relationships are built.”
Operate’s platform is designed to help commercial landscaping Account Managers spend more time in the field and less time in the office. By streamlining how site walk observations are captured, enriched, and communicated, Operate helps teams more effectively manage issues, pursue enhancement opportunities, and improve overall customer satisfaction.
Massengale’s addition reinforces Operate’s commitment to building solutions grounded in the realities of the commercial landscaping industry.
About Operate Technologies
Operate Technologies is an innovator in field service management solutions for commercial landscaping companies. Its mobile and SaaS platform equips Account Managers to capture issues and enhancements during site walks, improve communication with customers, and drive operational excellence across service teams.