Why Operate?
Our conviction is that the path to growth, profitability and valuation for Commercial Landscaping Service Providers lies in realizing the full potential of Account Managers.
We are focused on the tremendous opportunity to equip account managers with the tools that will help them more efficiently cultivate customer loyalty and grow existing accounts.
Operate Technologies is Based in Austin, TX.
Account Management Addresses the Top Landscaping Business Concerns
Commercial Landscaping Service companies keep the grounds of America’s $22.5Trillion worth of Real Estate properties safe, environmentally sound, and appealing to tenants. Many struggle to grow. Companies have invested in excelling at winning new customers, back-office operations, and efficiently delivering quality routine maintenance, but this alone has proven inadequate. The struggle is to differentiate what is too often perceived as a commodity service. The result is growth and profit killing turnover and inadequate existing customer Enhancement sales.
Top 10 3 Year Concerns of Company Owners
Differentiation and Commoditization are a Common Theme
Low Margin
(3.2 out of 5)*
Lowball Competition
(3.2 out of 5)
Difficulty Raising Prices
(3.2 out of 5)
Customer Cutting Back or Cancelling Services
(3.0 out of 5)
*Owner rating of concern on a scale of 1 to 5, 5 being greatest concern, according to Lawn and Landscaping 2025 State of the Industry Report.
Fostering customer loyalty, awareness of value, and growth is the domain of Account Managers. Yet most spend only 40% of their time in the field or engaging directly with customers, 25% of their time arranging to have service Issues resolved by crews and 35% of their time on administrative tasks and reactive fire drills.
We make it so that Account Managers spend less time in the office and more time in the field. We equip them to ensure and communicate service quality to increase customer loyalty through improved handling of Issues. We use automation to free their time to pursue every Enhancement opportunity vigorously.
We have big plans, and this is just a strong start. We will continue to innovate to free Account Managers to spend more time with their customers, impress them with attention to detail and responsiveness to their needs, and eliminate errors and oversights. We will automate or entirely eliminate the tedious manual note taking and transcription tasks Account Managers are burdened with and improve communications and visibility for all stakeholders including customers, crew leaders and internal organizations that on-board new services for existing customers.
Enterprise Class Infrastructure: The Operate Platform
Easy Integration and Enterprise Scale
Operate is built on top of our own robust and proprietary platform. The platform ensures that we can deliver seamless integration with your technology stack including internally developed complementary capabilities. It also allows us to readily adapt to your requirements and scale to meet the needs of any enterprise. The Operate Platform is a secure, horizontally scalable, multitenant application platform for integrated Landscaping software.
Platform Features
Database
- JSON Document Data Store
- Encrypted and Secure – GDPR, CDPA & SOC2 Compliant
- Custom fields with no hard limit that are API accessible and fully searchable
- Single extendable universal schema
- Infinitely horizontally scalable
Users and Organizations
- Account Registration
- User Management.
- Fine grained policy-based control of user and application/API data and functionality access.
- Multiple and flexible organizations
Communication Services
- Push notifications to mobile devices
- E-mail and SMS communication to users and non-users
Developer Services
- Mobile First – off-line synchronization
- Rich user analytics
- Manage AWS Infrastructure as Code
- No requirement to use AWS console
- Configuration APIs
Leadership Team
The Operate leadership team brings the right skills and experience to bear on the challenges Account Managers face. Our team combines individuals with decades of experience in building B2B software businesses, decades of experience in developing great software, and decades of experience operating and working with Commercial Landscaping businesses.
Rob Beauchamp
Product
Experienced software product executive with 30+ years of leadership across enterprise software, startups, and acquisitions. Recognized for transforming product organizations, driving innovation, and aligning vision through execution. He has helped lead seven companies to successful exits.
Brian Baker
Development
Development leader, software architect and programmer with 30+ years of experience designing and implementing scalable, cloud-native systems, specializing in AWS, Kubernetes, microservices, and infrastructure automation. His background spans hands-on engineering, enterprise architecture, and technical leadership across startups and large enterprises.
Greg Rice
Marketing
Software entrepreneur with more with 30+ years of experience building, positioning, and scaling B2B software products. He was an IBM executive, co-founded Legadero Software, later acquired by Borland, and has worked with a half dozen successful startups. His career focus has been listening to customers and meeting their needs.
Toby Massengale
Landscaping
Landscaping professional with deep roots in the landscaping industry. Operated, grew, and sold a successful commercial landscaping company where he developed extensive expertise in operations, team leadership, customer service, and scaling field-service businesses. Later, he expanded his focus to helping other business owners by applying the principles he refined in the landscaping world.